# Sure Good Foods > Canadian international food sourcing and distribution company. From a Winnipeg packing house in 1945 to 16 global offices, 81 dedicated traders, and $2.1 billion in annual sales across 70 countries. ## About In 1945, the Forgan family stamped two words onto every cut of meat that left their packing house on Winnipeg's north end: Sure-Good. It was a promise — value, reliability, integrity — and it stuck. Three generations later, that prairie-born promise became the name of one of Canada's fastest-growing food trading companies. Sure Good Foods was established in 2017, headquartered in Mississauga, Ontario, Canada. Today: $2.1 billion CAD in annual sales, 16 offices spanning five continents, 81 dedicated traders, more than 2,300 customers and vendor partners, a billion pounds shipped annually across 70 countries. Offices in Canada (Mississauga, Winnipeg, Calgary, Montreal), United States (New York City, Atlanta), Mexico (Mexico City), Brazil (São Paulo, Itajaí), United Arab Emirates (Dubai), Philippines (Manila), Netherlands (Den Bosch), China (Shanghai), Japan (Tokyo), Australia (Queensland), New Zealand (Christchurch). ## Products ### Pork — The Certification Leader Pork certification is complex: RWA, ABF, G.A.P., California Proposition 12, organic, free range, humanely raised — each with its own audit trail, supply chain, and price architecture. Sure Good Foods sources across every major certification tier from leading global producers. Product range: loins, butts, blades, picnics, shoulders, hams, legs, trim, heads, feet, hocks — bone-in or boneless, fresh, chilled, frozen, vacuum-packed, bulk. Processor-direct supply matched to specifications, trim levels, fat content, pack size, origin documentation, and full traceability. ### Beef — Five Continents, One Specification Established beef supply partnerships across North America, Europe, South America, Australia, and New Zealand. When Australian grassfed tightens, South American supply flows in. The buyer's spec is the constant; the origin is the variable. Programs: ABF, Grass Fed, Grain Fed, Sustainably Raised. Full carcass coverage: primals, subprimals, blocks, trim, grinding material, specialty cuts. Specification support: grade, origin, fat content, cut, pack size, case weight, traceability. ### Chicken — The Volume Protein The most consumed meat on earth. Global vendor partnerships across North America, Europe, and South America. Product range: breasts, thighs, drumsticks, wings, leg quarters, trim, processing-grade raw material. Supply spans retail trays, foodservice cases, further processing, prepared meals, soups, sauces, breaded products. Market intelligence for navigating poultry cost volatility, seasonal demand, and promotional programs. ### Turkey — Year-Round and Holiday-Ready Turkey operates on two clocks: year-round business (deli, prepared foods, foodservice, institutional) and seasonal surge (Thanksgiving and Christmas can double or triple volume in weeks). Full range: breasts, thighs, drumsticks, wings, trim, ground turkey, processing inputs. Holiday purchasing programs structured months in advance — volume, pricing, delivery windows locked before seasonal pressure arrives. ### Lamb & Goat — Four Origins, One Network Sourced from Australia, New Zealand, Canada, and the United States. Lamb and goat are cultural anchors for communities spanning the Muslim world, the Mediterranean, the Caribbean, and South Asia. Dedicated halal-certified programs. Cultural calendar drives demand: Eid, Ramadan, Easter, Nowruz. Product range: whole carcasses to primals to counter-ready cuts — legs, shoulders, racks, loins, shanks, trim, bone-in and boneless. ### Fruits & Vegetables — From Orchard to Assembly Line IQF fruits and vegetables, purees, juices, concentrates, and industrial ingredients. IQF eliminates seasonal variability for manufacturing lines running 52 weeks a year. Specification-driven sourcing: variety, cut size, brix level, puree consistency, juice format, origin, certification, packaging. Applications: retail frozen, beverage manufacturing, bakery, dairy, prepared foods, sauces, soups, smoothies. Private label, branded, and bulk industrial formats. ### Potatoes — The Perfect Fry Frozen French fries, hash brown patties, potato wedges, breakfast potatoes, value-added items. Cuts: straight-cut, crinkle-cut, steak-cut, shoestring, skin-on, coated. Fry performance is an operational metric: hold time, plate coverage, coating consistency, oil life, fryer efficiency. Supply: full-container loads, recurring programs, spot opportunities. Retail, QSR, institutional, and industrial channels. ### Pulses — The Plant Protein Desk Pulses sit at the intersection of traditional staple food and the fastest-growing segment of the protein market. Chickpeas (Kabuli, Desi), lentils (green, French green, red, split red), beans (pinto, black, red), canary seed. Matched by variety, grade, size, colour, origin, crop year, end use. Applications: retail grocery, foodservice, canning, milling, snack production, plant-based food manufacturing, hummus, dal, flours, ready meals. ## How Sure Good Foods Adds Value ### End-to-End Supply Chain Transportation pickup to final delivery. Contracts, health certificates, Incoterms, shipment tracking — managed end to end. ### Regulatory Navigation Approved markets, facility verification, import/export requirements, local and international compliance. ### Financial Solutions Competitive financing options and foreign exchange risk management. Seamless cross-border transactions. ### Global Scale & Leverage Worldwide supply network delivers cost efficiencies through scale purchasing. Container pricing for smaller-volume customers. ### Market Connectivity Global access to sourcing and selling opportunities with real-time market intelligence. ## Industry Memberships - **Canada Pork International** — Promoting Canadian pork exports worldwide - **Canadian Meat Council (CMC)** — Canada's national meat industry association - **U.S. Meat Export Federation (USMEF)** — Advancing U.S. meat exports to global markets - **USA Poultry & Egg Export Council (USAPEEC)** — U.S. poultry and egg export promotion ## Contact - **Company:** Sure Good Foods Ltd. - **Location:** 2333 North Sheridan Way, Mississauga, Ontario, L5K 1A7, Canada - **Phone:** +1-905-286-1619 - **Email:** info@suregoodfoods.com - **Website:** [suregoodfoods.com](https://suregoodfoods.com) - **Contact form:** [suregoodfoods.com/en/#contact](https://suregoodfoods.com/en/#contact) ## Languages - English: [suregoodfoods.com/en/](https://suregoodfoods.com/en/) - French: [suregoodfoods.com/fr/](https://suregoodfoods.com/fr/)