Sure Good Foods — International Food Trading

Global Food Trading

YOUR PRODUCT OUR NETWORK
TRUSTED INGREDIENTS AT SCALE
FRESH & FROZEN SOURCED GLOBALLY
QUALITY FOOD FAIR PRICE
GLOBAL SCALE PERSONAL SERVICE

Sure Good Foods is a Canadian international food sourcing and distribution company — sourcing proteins, produce, and ingredients from producers worldwide and delivering to commercial buyers across 70+ countries.

70+
Countries Served
16
Global Offices
150
Team Members
2,300+
Customers & Partners

What We Source

Frozen Proteins, Produce, and Ingredients for Global Buyers

Frozen proteins, IQF vegetables, pulses, and more — sourced from trusted suppliers with full traceability.

Pork

Global pork sourcing with specialty programs - RWA, ABF, GAP, Prop 12, organic, and humanely raised options for retail, foodservice, and processing.

Beef

Sourcing beef for retail, foodservice, wholesale, and industrial customers — sustainably raised and antibiotic-free options with global supply access.

Chicken

Poultry sourcing for retailers, foodservice, distributors, processors, and manufacturers — breasts, thighs, wings, quarters, and raw materials.

Turkey

Turkey sourcing for retail, foodservice, institutional, and processing — year-round supply and seasonal holiday programs across all cuts and formats.

Lamb & Goat

Lamb, mutton, and goat from Australia, New Zealand, Canada, and the U.S. — full cuts, fresh and frozen, including halal-certified programs.

Fruits & Vegetables

IQF fruits and vegetables, organic puree, single strength and NFC juices, concentrates, baby food ingredients — globally sourced for retail, foodservice, beverage, bakery, and industrial use.

Potatoes

Frozen French fries, hash browns, wedges, and value-added potato products — straight-cut, crinkle-cut, and steak-cut for retail, QSR, and foodservice.

Pulses

Chickpeas, lentils, beans, and canary seed for retail, foodservice, canning, milling, plant-based foods, and ingredient manufacturing.

The Sure Good Advantage

Why Partner with Sure Good Foods?

Food brands, distributors, processors, and suppliers choose Sure Good Foods for experienced global trading support, reliable execution, and access to established international supply channels.

Expertise in End-to-End Supply Chain Activities

Sure Good Foods manages the key logistics and documentation required to move food products across borders. Our team coordinates pickup, delivery, Incoterms, health certificates, customs requirements, and related trade documentation to support compliant and efficient transactions. Confidently trade with reduced risk and full compliance.

Simplifying Regulatory Requirements

International food trade requires careful attention to facility approvals, product eligibility, certification, and market-specific requirements. Sure Good Foods works with approved suppliers and facilities, including operations aligned with GFSI, HACCP, and other recognized food safety standards, to help customers access new markets with greater confidence.

Trade Finance & Risk Management

Cross-border transactions can create cash flow, currency, and payment risk. Sure Good Foods supports customers and suppliers with practical trade finance solutions, competitive payment structures, and foreign exchange management to make buying and selling easy.

Global and Scaled Supply Leverage

Sure Good Foods operates through an established global sourcing and trading network. Our purchasing scale, supplier relationships, and container-level programs help customers access competitive pricing, reliable volume, and product options across multiple origins.

Customer and Market Connectivity

Sure Good Foods connects qualified suppliers with buyers across retail, foodservice, distribution, processing, and industrial channels. Our market knowledge, sourcing access, and trading relationships help customers identify opportunities, manage supply needs, and expand into new markets without building the infrastructure alone.

Industry Affiliations

Recognized by Leading Food Trade Organizations

Active members of the leading trade associations that drive standards and market access across the global protein industry.

Our affiliations with these leading trade bodies reflect our commitment to industry best practices as an established global trading partner.

Getting Started

Our Sourcing Process

A straightforward path from first conversation to ongoing supply.

01

We'll Help You Find It

Tell us what you need: product spec, origin preference, volume, and delivery window. Our team assesses availability and comes back with options.

50+ Global Markets Sourced

02

Offer & Negotiation

Sure Good Foods sources from its global supplier network, negotiates competitive pricing, and presents you with a confirmed commercial offer.

$1B+ Annual Trade Volume

03

Logistics & Delivery

Sure Good Foods handles purchase orders, customs clearance, documentation, and coordinates delivery to your destination — worldwide.

100% Cold Chain Integrity

04

Ongoing Partnership

We streamline repeat orders, provide real-time market intelligence, and source new products as your needs evolve.

95% Client Retention Rate

FAQ

Frequently Asked Questions

What does Sure Good Foods trade?

Sure Good Foods trades pork, beef, chicken, turkey, lamb and goat, fruits and vegetables, frozen potatoes, and pulses. We source these categories from producers worldwide and distribute them to commercial buyers across the global food trade.

Which countries does Sure Good Foods serve?

Sure Good Foods is headquartered in Mississauga, Ontario, Canada, with a global office network connecting producers to buyers in more than 70 countries. Our team tracks market signals worldwide to match supply with demand.

How do I start doing business with Sure Good Foods?

Tell us what you need — product spec, origin preference, volume, and delivery window — and our team returns with sourcing options. From there we negotiate a confirmed offer, handle logistics and customs clearance, and support your ongoing orders as a long-term partner.

What certifications does Sure Good Foods hold?

Sure Good Foods holds active affiliation with Canada Pork International, the Canadian Meat Council (CMC), USMEF, and USAPEEC — industry associations that support Canadian and U.S. meat and poultry exports to global markets.

Contact

How can we help your business?

Producers looking to expand beyond existing sales channels can contact Sure Good Foods for access to our domestic and international buying network and price and market discovery. We will help you assess demand, identify suitable markets, and connect with our global buying network across retail, foodservice, distribution, processing, and industrial channels.

Buyers looking for consistent, reliable and fair-priced supply can contact Sure Good Foods for approved product programs, competitive pricing, origin options, and category-specific sourcing support. We help match product requirements to the right suppliers, formats, certifications, volumes, and delivery structures.

Share your requirements below to discuss your supply needs, pricing objectives, market access opportunities, product specifications, and how Sure Good Foods can help strengthen your commercial position:

Sure Good Foods

2333 North Sheridan Way, Mississauga, ON L5K 1A7, Canada